Attribution iOS only
Where do paying users come from — Airbridge channel × revenue events × self-report fallback.
Cohort summary
Tables in this section scope to the date range — trials started in window, ≥15 days mature. Window controls how far past the anchor event each user's revenue is summed.
Feb 22 – Jun 15
Expected trial value by channel
(trial-cohort revenue + direct-sub revenue) ÷ trials started · 90-day post-anchor
Trial → Paid conversion by channel
Trials started ≥15 days ago (mature cohort)
Refunds by channel
Refund rate = refund events ÷ paying transactions (RevenueCat methodology)
Channel trends
Time-series of channel volume + value. Each chart uses its own rolling window driven by the granularity toggle — independent of the cohort summary's date range above.
Paying users by channel
Last 12 Weeks
Revenue by channel
Last 12 Weeks
Trial start rate over time
CREATED_ACCOUNT → trial_started
Trial → Paid conversion rate over time
trial_started → trial_converted (mature trials only)
Value / trial over time
90-day post-trial revenue ÷ trial starts
Attribution signal coverage
% of paying users by signal tier — last 12 weeks